Trapit to Launch iPad app

trapit:

 

In response to overwhelming user requests, we’re getting ready to drop an iPad app. It is going to be rad.

Make sure you’re one of the first to see it by signing up for email notification. To get on the list head on over to our homepage (logged in users will need to logout) and look for the sign up button in the upper left corner. 

song of the day - Older by Band of Horses (live acoustic)

Trapit Goes to Round Two of SXSW Accelerator

trapit:

First there were eight then there were three—Gary took the stage earlier today for round one of SXSW Interactive’s Accelerator in Austin, Texas. Trapit was nominated for the Innovative Web Technologies category and will now go on to the finalist round.

Round two commences tomorrow at 12:30PM Central (or 10:30AM for those of us on the west coast). Watch the action livestreaming here

A Revolution is Underway: Size Only “Used to” Matter

trapit:

    

New York in 1858. Image via Project Gutenburg, The Romance of a Great Store

Rowland Hussey Macy opened “R.H. Macy’s Dry Goods” on New York’s 6th Avenue in 1858.  On his first day of business he sold about $12 bucks worth of “dry goods” – ready-made clothing and textiles. Back then, it was pretty straightforward: if you were in New York and you needed a shirt you went to Macy’s. If you needed oats for your horse, that wasn’t R.H. Macy’s business.

Today, Macy’s has about 800 stores in the US, another 300 eSpot ZoomShops that sell electronics. It has a parade. It spends billions of dollars on advertising to make sure that the “Macy’s” brand remains iconic.  It’s worked out pretty well for the late R.H. Macy: last quarter, Macy’s sold about $92M worth of “dry goods” each day.

Trash and Vaudeville 1997Image via Flaming Pablum

Take a brisk New York walk from Macy’s Herald Square flagship store to the East Village and you may stumble upon the store Trash and Vaudeville, a shrine to rock and roll fashion (it’s the store that allegedly put the Ramones into skinny jeans). Now if that shirt you’re looking for is vintage Kurt Cobain, you may find it in Macy’s, but not likely. Or maybe it’s a Slash hat you’re seeking. Point is, everybody knows Macy’s - and Macy’s will keep spending ad money to make sure it stays that way.  Trash and Vaudeville? Not so much. Sure, you may have got lucky wandering through Manhattan, or maybe you have a friend who heard that T&V helped create Madonna’s Cleopatra-meets-Medusa Super Bowl look. In either case, you had to discover it.  Because T&V, despite their really cool content, can’t compete with Macy’s for air time and traffic.

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song of the day - Hold On Dear Brother by The Beach Boys